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When marketing is strategy hbr pdf5/30/2023 The study of organizational, inter-organizational and environmental phenomena concerned with (1) the behavior of organizations The domain of strategic marketing is viewed as encompassing It also proposes a definition for marketing strategy, the focal organizational strategy construct of the field,Īnd enumerates a number of foundational premises of marketing strategy. This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental
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